UX/UI CASE STUDY

Tiny Produce

Tiny Produce offers families a unique solution to healthy snacking and less food waste. It encourages kids to choose nutritious food on their own by offering small variety produce and snacks.

About the Project

Caregivers and children are often marketed packaged, processed snacks to fill tummies between meal times. Tiny produce is both an in-store brand and also a subscription delivery service designed to focus on small varieties of fruit, vegetables, and child-sized snacks. The goal is to keep nutritious food within reach and encourage children to make healthy choices on their own. In addition, the site emphasizes less food waste due to smaller, child-sized portions.

Role: UX/ UI Designer

Skills Used: Figma, Illustrator

Audience: Caregivers of kids age 3-18

Client: Tiny Produce (Student Project)

Timeline: 2 months

The Challenge

The challenge was to conduct user research to define and learn about the customer base and competitors. From there, I was able to formulate site maps, user flows and other deliverables to hone on a productive website. Based on the information gathered, I was able to build a constructive information archetecture followed by low fidelity prototypes and finally some finished mockups of the final design.

- DESIGN PROCESS -

Discover

Define

Idiate

Design

Reflect

Competitor Research

By using a comparison matrix of several adjacent competitors, I found that there are some underserved areas in the market. For example, other brands/markets do not feature age-based recommendations and parent safety information.

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User Interviews

Following the research of competing brands, I conducted seven interviews with potential users. The interviews were designed to answer the following objectives:

Objective 1: Do caregivers use/ enjoy delivery services?

Key Findings: With the exception of one caregiver, all caregivers have used some form of meal kit or produce delivery services. Some noted that they were expensive or time-consuming. Two used noted that they prefer to shop in-store only.

Objective 2: What kind of items are repeated weekly?

Key Findings: All caregivers mentioned buying repeated items on their list. Three users said they used "favorite item" features to automatically stock the list with the items they order every week.

Objective 3: How do kids access and choose their favorite snack items?

Key Findings: Participants with small children (ages 3-5) noted that they kept produce and snacks out of reach in order to personally serve to their children. One mother noted that she "did not trust her child to limit their snacks and would gourge themselves, even on fruit".

Key Findings: Within common snack items and produce, bananas, apples, and granola bars were often mentioned as "unfinished".

Objective 4: Food waste surrounding snacking.

Final Takeaways:

Caregivers with children 7 and up are more likely to prefer in-store shopping.
Caregivers with children 6 and younger are more likely to prefer store pickup or delivery services.
The research found similar items on repeated items lists as well as items that were unfinished (contributing to food waste).